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Cookie Policy
Before using our services, please read
Cookies are small text files stored by your Internet browser on your computer’s hard drive. Most browsers accept cookies by default. However, if you configure your browser to refuse or delete cookies, certain features of our website will not work properly. For example, if you block or disable cookies, you will not be able to add products to your shopping cart, complete the checkout process, or use services that require you to log in.
We use cookies on this website to:
- improve navigation speed;
- track website usage;
- to recognize users and their access rights or preferences;
- To enable and monitor product selection, purchases and browsing activities;
- Conduct research and analytics to improve our content, products and services;
- to strengthen website security.
In addition, we display interest-based advertising on our website and certain unaffiliated websites using information collected from your interactions with our website, services, or content. These ads, sometimes referred to as personalized or targeted ads, are based on activities such as your purchases on our website, visits to websites with our content or ads, and interactions with our tools or payment services. Technologies such as Google Analytics and other tracking/marketing tools are used for this purpose.
Like other online advertising networks, we use cookies, web beacons (action tags or single-pixel GIFs), and similar technologies to understand which ads you view, click on, and interact with. This helps us provide you with ads more relevant to your interests.
We do not link your interactions with unaffiliated websites to your identity when delivering interest-based ads. Furthermore, we do not share your personal information with third-party advertisers or websites that serve our ads. However, advertisers and their partners (including ad networks and service providers) may infer information about you, such as your general interests or demographics, based on your interaction with their ads.
Cookies we use:
Firebase by Google
We use the Firebase service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to create application behavior analytics. We use this information to understand how users interact with our website and app.
Firebase is part of the Google Cloud Platform and offers numerous services for developers. A list can be found here: https://firebase.google.com/terms/ . Some Firebase services process personal data. In most cases, the personal data is limited to so-called “Instance IDs” with a timestamp. These “Instance IDs” assigned by Firebase are unique and thus enable the linking of various events or processes. This data does not constitute personally identifiable information for us, and we do not make any effort to subsequently personalize it. We process this aggregated data to analyze and optimize usage behavior, e.g., by evaluating crash reports.
We currently use the following Firebase services:
Google Analytics for Firebase: Google Analytics uses the data to provide analytics and attribution information. The exact information collected may vary by device and environment. For more information, see this link and Google’s Partner Policy.
For more information about how Google uses your data when you give your consent, see Google’s Partner Policy .
Google Analytics retains ID-related data for 60 days and retains aggregated reporting and campaign data without automatic expiration unless the Firebase customer changes their retention preference in their Analytics settings or deletes their project. For Analytics for Firebase, Google uses not only the “instance ID” described above, but also the device’s advertising ID. You can restrict the use of the advertising ID in your mobile device’s settings. For Android: Settings > Google > Ads > Reset Ad ID. For iOS: Settings > Privacy > Advertising > Do Not Track Ads.
Firebase Dynamic Links: Dynamic links use device specifications on iOS to open newly installed apps on a specific page or in a specific context. Dynamic links only temporarily store device specifications to provide the service.
Firebase Cloud Messaging: Firebase Cloud Messaging is used to deliver push messages or in-app messages (messages that are only displayed within the respective app). A pseudonymized push reference is assigned to the mobile device, which serves as the destination for the push messages or in-app messages. Push messages can be deactivated and reactivated at any time in the mobile device’s settings. Firebase Cloud Messaging uses instance IDs to determine which devices messages should be delivered to. Firebase retains the instance IDs until the Firebase customer makes an API call to delete the ID. After this call, the data is removed from the live and backup systems within 180 days.
Firebase Realtime Database: Firebase Realtime Database is a hosting and backend service provided by Google Inc.
Purpose: Providing hosting and backend infrastructure for our applications
Place of processing: United States – Privacy Policy . Participant in the Privacy Shield.
Firebase Cloud Firestore: Firebase Cloud Firestore is a hosting and backend service provided by Google LLC.
Purpose: Providing hosting and backend infrastructure for our applications
Personal Data collected: Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy . Participant in the Privacy Shield.
Firebase will use this data on our behalf for the purposes stated above.
The legal basis for the use of this service is Art. 6 (1) (f) GDPR. Google is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection law.
Trengo
Trengo Chat: We use Trengo Chat to communicate with you on our website via a chat function. Read Trengo ‘s privacy policy to learn how the company handles the data it collects.
Active Campaign
We offer you the opportunity to subscribe to a newsletter on our website. When you register for the subscription, your personal data will be collected. You will first receive a confirmation email to ensure that you wish to subscribe to the newsletter using your email address. Only when you click on the activation link contained in this email will you be added to our email distribution list and receive the newsletter. Your newsletter registration will be saved for documentation purposes (IP address, date and time). You have the option of unsubscribing from the newsletter at any time by sending us a corresponding message. In particular, you can also use the link at the end of each newsletter to unsubscribe. The legal basis for this is Art. 6 (1) a) GDPR.
To send our newsletters, we use the newsletter service ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, USA. This service provider processes the data exclusively on our behalf and at our instructions in accordance with Art. 28 GDPR.
Active Campaign is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the United States designed to ensure compliance with European data protection standards in the United States.
For more information, see Active Campaign’s Privacy Policy
Link to Privacy Shield certification
We may also use Active Campaign to analyze our newsletter campaigns. When you open an email sent with Active Campaign, a file contained in the email (a so-called web beacon) connects to Active Campaign’s servers. This allows us to determine whether you have opened a newsletter message and which links were clicked.
In addition, technical information is collected (e.g., time of access, IP address, browser type, and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical evaluation of our newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.
Analyzing the click behavior of our newsletter recipients is in our legitimate interest in tailoring our offering to the target group. The legal basis is Art. 6 (1) (f) GDPR.
If you do not wish to receive analytics from Active Campaign, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message. Unfortunately, it is not possible to send the newsletter without such an analysis.
X-pixels
The X pixel is an analytics tool that allows X to learn whether you’ve interacted with certain web or email content. This helps X measure and improve its services and personalize your experience.
The X pixel is used to measure ad performance, track conversions, and create tailored audiences.
Details of X’s policies for conversion tracking and tailored audiences
YouTube
On YouTube, users can watch, rate, comment on, or upload videos for free. In recent years, YouTube has become one of the most important social media channels worldwide.
What data does YouTube store?
As soon as you visit one of our pages with integrated YouTube, YouTube will place at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can generally link your interactions on our website to your profile through the use of cookies. This includes data such as session duration, bounce rate, approximate location, and technical information such as browser type, screen resolution, or your internet service provider. Other data may include contact information, possible reviews, content shared via social media, or YouTube videos you have added to your favorites.
If you aren’t logged into a Google or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. This allows us to remember things like your preferred language setting. However, much interaction data cannot be saved because fewer cookies are set.
Hotjar (analyst cookie)
We use Hotjar to better understand the needs of our visitors and improve the usability and user experience on our website. Hotjar uses statistics on screen size, device type, browser type, language, and the countries from which the website is visited. Hotjar uses this data to create a click heatmap and a scroll heatmap. These heatmaps show what our visitors click on and how far they scroll on our pages. We can also see how long users stay on the page and how our website is navigated. This allows us to optimize the website and ensure that you can find important information quickly. All data is collected anonymously: Hotjar and Tinybots have no access to your personal data. We will never use the data to identify individual visitors or link data from other data sources. Read more about Hotjar’s cookie policy here: https://www.hotjar.com/legal/policies/privacy
Hotjar only stores data within the European Union. Read more about Hotjar’s GDPR compliance here.
You can opt out of Hotjar’s creation of a profile, Hotjar’s storage of data about your use of our website, and Hotjar’s use of tracking cookies by using this opt-out link: [https://www.hotjar.com/legal/compliance/opt-out](https://www.hotjar.com/legal/compliance/opt-out)
TikTok Pixel
Our online offering uses the so-called “TikTok pixel” of the social network TikTok, which is operated by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”).
The TikTok pixel enables TikTok, on the one hand, to identify you as a visitor to our online offerings as a target audience for displaying advertisements (so-called “TikTok ads”). Accordingly, we use the TikTok pixel to display the TikTok ads we place only to those TikTok users who have also shown an interest in our online offerings or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to TikTok (so-called “custom audiences”). With the help of the TikTok pixel, we also want to ensure that our TikTok ads correspond to the potential interests of users and are not disruptive. The TikTok pixels also help us track the effectiveness of TikTok ads for statistical and market research purposes by showing us whether users are redirected to our website after clicking on a TikTok ad (so-called “conversion”).
TikTok Privacy Policy:
TikTok processes data in accordance with the TikTok Data Use Policy . Accordingly, you can find general information about the display of TikTok ads in the TikTok Data Use Policy. Specific information and details about the TikTok pixel and how it works can be found in the TikTok Help Center.
Basis:
The use of the TikTok pixel and the storage of “conversion cookies” is based on Art. 6 (1) (a) GDPR.
Data processing agreement:
For the processing of data for which TikTok acts as a data processor, we have concluded a data processing agreement with TikTok in which we oblige TikTok to protect our customers’ data and not to pass it on to third parties.
Criteo
The owner uses the CRITEO tool of CRITEO SA, 32 Rue Blanche, 75009 Paris, for the statistical analysis of visits to its website and for customized, interest-based advertising (CRITEO Dynamic Retargeting and CRITEO Sponsored Products), whereby pseudonymous user profiles can be created from the user data linked to the requested content.
CRITEO uses cookies, web beacons, and/or similar technologies that send information about the use of the Owner’s website to a CRITEO server in France or another country for storage and analysis. CRITEO uses this information solely on behalf of the Owner and for the purposes set out above.
User data is processed pseudonymously, meaning no data is processed or stored that could identify individual users, and IP addresses are truncated. Processing is carried out exclusively on the basis of an online ID. Online IDs or email addresses sent to CRITEO are encrypted as a hash value (checksum) and stored as a character string that does not allow for re-identification.
For more information about CRITEO Dynamic Retargeting and CRITEO Sponsored Products , the CRITEO Privacy Policy
You can object to CRITEO’s future collection, processing, and use of your data. Relevant information and opt-out details can be found in the CRITEO privacy policy at criteo.com/privacy
You can also prevent the future collection, processing and use of your data by CRITEO Web Beacons by downloading and installing a web browser plug-in available at adblockplus.org
Awin
This cookie records purchase data. This information allows us to fairly compensate our partner sites for their contribution to our sales.
Name: Awin Lifetime: This cookie is stored for a maximum of 30 days.
Distribution: Awin shares anonymous data with third parties.
Google Analytics
Google Analytics collects information about the use of our webshop. This information shows us how you arrived on our website and how long your visit lasted.
Based on this, we can give you personal recommendations and help you find the right product.
Name: Utma, UTMB, UTMC, UTMV and UTMZ
Lifetime: Cookies are stored for a maximum of 2 years.
Sharing: Google does not share anonymous data with third parties.
Google AdWords
Conversion tracking helps us understand how effectively ad clicks contribute to valuable customer activities on our website, such as purchases, signups, and form submissions.
It tracks conversions after an ad interaction from the dropdown menu for search, shopping, video, and display campaigns.
Microsoft Ads | Bing
UET is used to track our customers’ behavior after they click on our ad. Universal Event Tracking (UET) is a powerful tool that records what customers do on our website. By placing a UET tag, Microsoft Advertising collects data that helps us track conversion goals and audiences with remarketing lists.
With URL tracking, we can find out how visitors came to our website by adding tracking parameters in Microsoft Advertising and using a third-party tracking tool or service to analyze the data. When an ad is served, the tracking parameters are dynamically added to our landing page URL. This landing page URL is recorded on our web server, and a third-party tracking tool, such as Google Analytics, can evaluate the data.
Yahoo
Dot is Yahoo’s universal tracking tag.
We use dot tags to communicate website and app events when we want to track performance and optimize our Yahoo search, native, and display campaigns. Dot tags also enable us to leverage retargeting and enhanced audience targeting across various Yahoo channels.
With a single pixel, we can achieve multiple purposes, such as creating new audiences for retargeting and tracking website conversions, mobile app installs, and in-app user behavior.
Facebook conversion tracking pixels
Grandado may use Facebook Advertising, Facebook Pixel Remarketing, and Communications. This tool allows Grandado to understand and display ads, making them more relevant to you. The data collected remains anonymous, and Grandado cannot view the personal information of any individual user.
However, the collected data is stored and processed by Facebook. Facebook may associate the data with your Facebook account and use it for its own advertising purposes (in accordance with Facebook’s Data Use Policy ).
Facebook has ultimate control over the data collected through Facebook advertising, Facebook Pixel remarketing, and communications. You can opt out of Facebook’s use of cookies and Facebook Pixel remarketing through the settings in your Facebook account.